What is Social Media Marketing?
The common question ‘What is social media marketing?’ knocking google search quite frequently and of course, Google has answered in abundance. Social media marketing is an effective approach for businesses of all dimensions to reach potential customers. Because potential customers are ready to connect with business entities to express their needs and preferences. They also prefer to share their experience and opinions about the product and services. When the business is unable to connect with the client base and potential customers on social media, then the business is considered to be on the wrong track. Let us understand what is Social Media Marketing with s simple definition.
Definition of Social Media Marketing
Let us understand what is social media marketing?.
Social Media Marketing popularly known as SMM is an internet-based promotion of goods and services involving the creation of social media content to grab the attention of internet users who also can become your clients on future dates. Social media can also be used to understand the concerns of your clients related to your offerings. Posting articles, blogs, videos, text messages, and podcasts are some of the common social media promotional strategies. Some of the most important questions to be answered by the business are:
- What is that business wanted to achieve by social media marketing?
- Who is the target audience for your business?
- Where would your target audience be found frequently?
- What is the message you want to pass it to your potential clients and existing customers?
Some of the most important social media platforms that are :
Benefits of Social Media Marketing
Now let us understand the benefits of social media marketing.
Social Media Marketing brings a series of benefits for a business. Such as:
- Helps business to connect with clients directly to sort their existing product-specific problems
- Help business to reach potential clients
- Builds revenue funnel
- Helps business to improve brand visibility
- Improves communication between the market and the business
- Reduces the expenditure on channel partners
- Generate Leads and Boost Conversions
- Foster Relationships with Customers
- Learn from Competitors
Bigger the social media network the business establishes, better the connection with existing clients and potential clients.
Social Media Marketing Plan
A social media marketing plan must be designed considering the aspects discussed below:
Research Your Audience
`The first step in the process of a social media marketing plan is to determine the target audience so that the social media strategy can be tailor-made to the requirements of the audience appropriately. This includes research on who is the target audience, what are their needs and problems with the products, why and how they buy products and services etc. Based on the target audience persona, you can decide your content strategy to attract their interest. For example, if your target audience is children aged below 10, you can add more fun to your content so that the kids are attracted to it.
Determine the Social Media Platform
Before you design the content for social media marketing promotions, you need to understand the platform on which you prefer to promote your content. For example, you can not use lengthy content to promote your products on Twitter since the word limit is 280 characters each tweet. However, you can use lengthy blogs and articles to promote your product Linkedin. Further, If you want to promote your products and services on Facebook, you would require to make your content in image or video format.
Creating Engaging Content
The content that is unable to excite the reader would be a waste of money, time, and efforts creating it. The social media content should be attractive, engaging, and eye-catching since nobody has the compulsion to read it. The content has to be customized to connect with the majority of readers so that they would feel the belongingness to your business.
Organize a Schedule for Your Posts
Social media management solutions like Hubspot, Sprout Social, Hootsuite save a lot of your time and enable you to spend quality time on productive tasks.
Analyze the Results
One of the critical stages of a social media marketing plan is to review the results derived. This will help you understand the deviations in the planned and actuals so that the social media marketing strategy can be enriched to fill the gaps.
Social Media Marketing Tools
So far, we have seen how to do social media marketing and the plans required. Now let us understand the tools required for social media marketing services. Businesses today understand the best routes to connect with their customers. However, social media marketing tools ease their life in connecting with their clients. Some of the social media marketing tools perform optimization duties on behalf of business firms who subscribe to them. A few give very good recommendations to optimize content for promoting your products and services. In this section let us view some of the most popular social media market tools that are extensively used in the market
- If This Then That (IFTTT)
- Facebook Messenger
- Rival IQ
The above-mentioned tools offering high-quality social media marketing services at highly affordable rates.
How Much Does Social Media Marketing Cost In India?
As the digital marketing cost remains to the challenge for many businesses, the question remains the same: how much does social media marketing cost in India and the rest of the world?
Though the question was simple and straightforward, it is not easy to answer as it connects with multiple cost factors under different degrees. The complexity of digital marketing tools makes it difficult for marketers to understand the precise cost of social media marketing costs in absolute numbers.
However, average cost calculation is always possible with at least a 10% deviation. In India, the average cost of social media marketing is ranging from INR 20,000 to INR 1,00,000 assuming that the business considers only one social media marketing tool. But the cost may go beyond such boundaries considering the size of business and market reach according to the social media marketing strategies.
The social media marketing cost in India differs based on the factors listed below:
- Season of Business
- Nature of business
- Stage of business
- Expected Results
- Target Audience
- Price per click/Ads management
Since most of the customers are turning towards social media to express their appreciation or frustration with brands, products or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are and how to keep the customers happy while building a new client base.
I hope you are now clear about, What is Social Media Marketing, Social Media Marketing Strategy, Social Media Marketing Services, Social Media Marketing Tools, How to do Social Media Marketing, How Much Does Social Media Marketing Cost in India, Benefits of Social Media Marketing, Social Media Marketing Plan
Please feel free to share your thoughts in the comments section.
Other Related Articles:
- Do you want to formulate a winning business strategy?
- What all you need to know about marketing strategies? 4 best examples
- How to Save Income Tax? 5 most important methods
- Need a low investment best business idea? Here 7 best business Ideas
- What is a Business Plan?
- What is PESTEL Analysis? Examples, templates and PESTEL analysis in marketing Explained with the examples of 3 popular multinational companies
- What is Blockchain Technology?
Follow us on Facebook: Billionaire Sayings